Table of Contents
Why body language matters especially in German business
In German-speaking countries, non-verbal communication is often underestimated – yet it constantly sends signals. As an international professional, you need to know these codes.
The most important rules
Eye contact
- Maintain eye contact when speaking – this signals honesty and interest.
- Too little eye contact is interpreted as insecure or disinterested.
- Too much can seem aggressive – find the balance.
Handshake
- Firm, but not too firm
- 2–3 seconds
- Combined with eye contact
- In Austria, handshaking is more frequent than in many other cultures
Personal space
- Germans and Austrians need more personal space than people from southern cultures
- Minimum distance: approx. one arm’s length
- Touching the arm or shoulder: only with close acquaintances
Quick Tip
Observe your colleagues carefully in the first few weeks. Adapt your body language to the team – this creates connection immediately.
Gestures
- German gestures tend to be more restrained
- Large, expansive gestures can seem exaggerated
- Nodding shows attention (not necessarily agreement!)
Conclusion
Body language is a powerful tool. Used consciously, it enormously amplifies verbal communication. At KLARER.Academy, we integrate body language training into our Executive Presence coaching.
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Book a session nowAbout the Author
Gernot
DaF Trainer & Integration Specialist
Trained in German as a Foreign Language (DaF), with extensive experience in integration courses and language support programmes. Specialisation: exam preparation A2–B2, bureaucratic German in Vienna and everyday communication.
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